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BlueStone’s #LoveLike_ campaign brings Y2K romcom to life

The campaign features a couple whose love story has the heart-fluttering moments of stolen kisses, handwritten notes exchanged, and drives under the moonlit sky

Click on the Image to watch the TVC.

BlueStone has launched a Valentine's Day social media campaign, #LoveLike_.

The campaign features a couple whose love story has the heart-fluttering moments of stolen kisses, handwritten notes exchanged, and drives under the moonlit sky.

BlueStone has curated a collection of vintage and Y2K props, from flip phones to skateboards, CDs, cassettes, and Walkmans, with an aim to infuse the campaign with a nostalgic look and feel.

BlueStone's #LoveLike_ campaign aims to capture the unspoken words, the spontaneous adventures, and the cosy Sundays spent wrapped in each other's arms.

Talking about the campaign, Harshna Dadu, Head of Marketing at BlueStone, said, “I'm thrilled to introduce our #LoveLike_ campaign, which beautifully pays homage to the iconic relationships portrayed in early 2000s rom-coms. By capturing the essence of those heartwarming narratives, we’re offering viewers an opportunity to relive the rebellious spirit of youth and the magic of first love – a time when every glance sparked butterflies, and each moment held the promise of endless possibility.”

BlueStone is collaborating with fashion and lifestyle influencer Noopur, so she can add her spin to #LoveLike_. As part of the campaign, BlueStone is hosting three exclusive giveaways on Instagram to win their jewellery pieces.

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