bigbasket's silent film 'Saadgi' captures couple's daily acts of love

In celebration of Valentine’s Day, bigbasket, a Tata Enterprise, launched its latest digital film, 'Saadgi.’

It aims to serve as a poignant reminder that life is fleeting, urging viewers to cherish the simple, everyday moments that add depth and richness to our existence.

The silent film is produced by Humour Me. The narrative follows the couple from their early days of making breakfast together, sharing a cup of tea, to nurturing a plant that grows alongside their love. The wife compiles a daily list of essentials, slipping it into her husband's pocket. The brand believes that these seemingly mundane activities become the building blocks of a life filled with love, connection, and shared moments.

The story takes a turn as the wife passes away, leaving behind memories and a profound message. The film concludes with the tagline, ‘We'll deliver the essentials, you deliver the love.’

Speaking about the film, XX, bigbasket, shared, "At bigbasket, we understand that life's most precious moments are made up of the little things. What we have brought forth is not just a film; it is a tribute to the joy found in the simplicity of daily life. We hope this film resonates with our customers, inspiring them to appreciate and celebrate the love that exists in their everyday routines. We are enabling them to do so by ensuring that they focus on love while we provide them essentials at their doorstep.”

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