BEST Chalo Airport Express encourages Mumbai airport commuters to 'Board. Relax. Chalo'

BEST Chalo Airport Express has launched the "Board. Relax. Chalo'' video campaign, with a mandate given to L&K Saatchi & Saatchi, a part of Publicis Groupe India. The campaign aims to create awareness amongst business and leisure travellers by encouraging them to experience the service provided by the Airport Express at Mumbai airport.

The campaign features a series of films that highlight the different facilities available to travellers for a comfortable journey to their destination. Along with reclining seats, travellers also have designated spaces for their luggage and USB ports for charging their personal electronic devices. Passengers can easily book their seats by scanning a code and boarding the designated bus. Booking can also be done in advance through various channels, including counters outside airport terminals, the BEST Chalo App, and the web portal chalo.com/airport-express.

Every aspect of the service is highlighted in the films, inspiring travelers to rediscover the joy of stress-free travel.

Kartick Krishnamurthy, Head of Marketing, Chalo, said, “The campaign aims to encourage people to choose the new premium airport bus service as their preferred mode of transportation. We want people to view Airport Express as a comfortable, cost-effective, and eco-friendly ride to their destination from the airport.”

Chandani Samdaria, Executive Creative Director, L&K Saatchi & Saatchi, said, “Our campaign for Airport Express unveils the features through a series of snappy short films, each highlighting a unique aspect. We created a Chalo ring for every climax to ensure the brand lingers in travellers' minds post flight. Our aim was to make every arrival memorable with Airport Express.”

The Airport Express operates about 230 trips, with plans of expansion in the future. Starting from 6.30 AM at the airport, buses are scheduled at 30 minutes both to and from the airport. The last bus will depart at 11 PM. In addition, a large percentage of the fleet is electric, indicating a positive step towards eco-friendly mobility solutions.

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