Avow appoints Guenole Le Gall as Vice-President of Client Strategy

Avow, the  app growth company specialising in mobile OEM advertising, announced the appointment of Guenole Le Gall as its new Vice-President of Client Strategy.

Guenole will lead the Client Services team in India and other regions.

Guenole joins Avow with 20+ years of experience in various leadership roles. Prior to joining AVOW, Guenole served as Director and Owner at Aiizo, offering international sales strategy and development consulting. His career includes leadership roles at Digital Turbine (VP International Advertising​, APAC - EMEA - LATAM), Tempr, Mozoo Group, French Digital, and Orange, where he established and managed Sales, Customer Success, and Partnership Teams.

Ashwin Shekhar, Avow Co-Founder and CRO, commenting on the appointment, said, “We are delighted to welcome Guenole to our leadership team. His extensive experience and expertise in mobile advertising and digital marketing align perfectly with Avow's commitment to delivering exceptional value to our clients. Guenole's impressive background positions him as a cornerstone in our journey to transform our client strategy and maintain our leadership in mobile OEM advertising.”

Shekhar further added, “AVOW has witnessed an impressive 5-year track record of exponential year-on-year growth in the mobile OEM marketing space. In India, we have successfully worked with prominent industry players including Amazon Prime, Navi, Zupee, Unacademy, Paytm, Swiggy, JioMart, MPL, Byju’s and Matrimony.com offering incremental user growth and engagement for their mobile apps. Guenole’s strategic addition, along with the recent appointment of Melissa Bohlsen as CMO, underscores AVOW's dedication to strengthening its senior leadership team  to further solidify its industry prominence in dynamic markets such as India.”

On his new role at Avow, Guenole said, "I'm honoured to join Avow and excited to deliver exceptional value to our clients and partners by leveraging my extensive network, knowledge, and global market experience. My vision is to cultivate dynamic partnerships with many of the world's leading brands, consolidate client touch points, further elevate operational efficiency and accelerate client growth. With our talented team, I'm confident we'll continue to lead and evolve the industry.”

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