Andres Ordonez replaces Susan Credle as FCB's Global Chief Creative Officer

FCB has named Andrés Ordóñez as its new Global Chief Creative Officer, who will replace Susan Credle.

Earlier this week, FCB’s holding company IPG announced that Credle will now assume the role of creative advisor for Interpublic Group of Cos.

Ordóñez was serving as the Chief Creative Officer at FCB’s Chicago office for more than four years.

During his tenure at FCB Chicago, which commenced in 2019, Ordóñez spearheaded initiatives that resulted in the addition of 40 new brands to the agency’s portfolio.

Collaborating closely with Tyler Turnbull, the Global CEO of FCB, Ordóñez intends to cultivate a diverse and inclusive creative environment that fosters innovation and excellence.

“At FCB we have always believed that ‘creative is the business, and the business is creative.’ Andrés truly embodies this and has demonstrated time and again that he can build lasting partnerships with clients by using creativity in wildly different forms to deliver transformative work that generates business results,” said Turnbull in a statement.

“Ordóñez’s promotion ensures that the FCB culture stays intact, and she lauded his creative team, including global creative partner Danilo Boer, CCO at FCB Canada Nancy Crimi-Lamanna, CCO at FCB New York Michael Aimette, CCO at FCB Inferno Owen Lee, and CCOs at FCB New Zealand Peter Vegas and Leisa Wall,” Credle added.

“I am incredibly fortunate to be building upon a record of creative excellence established by Susan. What I usually say is, ‘Follow the work, and the rest will come,’” said Ordóñez.

Ordónez has spent the last five years at Energy BBDO, where his innovative approach across the agency's diverse range of clients – including Wrigley, Bayer, MillerCoors, SC Johnson, American Egg Board, Avocados From Mexico, National Safety Council, Ocean Spray and Luxottica – led him to be the 17th most awarded CCO in the world, according to The Drum's Big Won Rankings.

His work has not only spanned the globe but also crossed sectors and markets. He led the creative team that recently won the global pitch for Champion and has launched global platforms for Wrigley and SC Johnson. Ordónez has done work throughout the Americas, China and Europe and helped launch the Red and Yellow M&M's characters in LATAM.

Prior to Energy BBDO, Ordóñez launched Ford SYNC® -- a factory-installed, integrated, in-vehicle communications and entertainment system – not in a traditional way, but by giving the audience an innovative experience through a curated concert series.  

In the span of his career, Ordónez has received top industry accolades including multiple Cannes Lions, Clios, D&AD, One Show, New York Festivals, WARC, Effies and others. This year alone, he was part of Adweek's Creative 100 and was called out as one of the 26 creative leaders that are becoming the industry's new icons.

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