Zing unveils 'Snaackz'; a short-format video property for its Gen-Z audience

With Snaackz, Zing will cover topics that are an integral part of Gen-Z's life such as Love, Fashion, and Culture - featuring up-and-coming content creators

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Zing unveils 'Snaackz'; a short-format video property for its Gen-Z audience

In a strategic move that proves Zing's unwavering commitment to staying abreast with Gen-Z trends, Zing is set to launch ‘Snaackz’, a short-format video property tailored exclusively to the ever-evolving content preferences of the generation.

Snaackz focuses on key aspects of Gen-Z life, including Love, Fashion, and Culture. These videos will feature up-and-coming content creators who are experts in their respective domains. ‘With Love’ with Kuvelu Tetseo, who hails from Nagaland, will cover all things Korean which includes their culture and lifestyle. Kuvelu’s love and inclination for Korean culture makes her an ideal fit. ‘You & I’ with Ekta Khurana will delve into challenges faced by Gen-Z and help them navigate through the modern-day dating scene by providing tips, tricks, and love hacks.

Khurana has been creating content in the space of love and mental-well-being owing to her extensive work in the mental health domain. ‘Closet’ with Jumni Kamki will create fun and engaging content in the fashion space and dissecting the latest fashion trends for our audiences.

Vishnu Shankar, Business Cluster Head – &TV and Music Channels, said, “Zing has consistently led the way in crafting content that deeply resonates with the Gen-Z audience. As an extension of our consumer-centricity, we have created Snaackz - a short format video property spanning relevant topics like Love, Fashion, and Korean Culture. As the go-to platform of Gen-Z, we are delighted to bring on-board extraordinary content creators to showcase their talent and continue to cater to the evolving content consumption needs of our audience.”

Vishnu Shankar Ekta Khurana You & I video property. Gen-Z audience short-format Snaackz Zing trends