Zee Tamil and Swiggy unite for culinary and dance extravaganza with Dance Jodi Dance Reloaded Season 2

Tamil Nadu’s dance show, Dance Jodi Dance Reloaded (DJD), has returned to TV screens. To commemorate the second season and share the joy, Zee Tamil has collaborated with Swiggy during the New Year weekend.

To build additional excitement and buzz around the show, the channel in association with Swiggy planned to deliver happiness in the form of ‘food jodis’ to give the users a delightful experience of food and entertainment combined.

DJD on Zee Tamil brings out collaboration between two individuals – a commoner and a celebrity – who come together to form a team and deliver captivating performances. The integration with Swiggy, introduced a curated combination of food jodis that complimented the chemistry between the on-screen Jodis. Just like all jodis in DJD have their distinct style, this integration was designed specifically for users during the New Year weekend and goes beyond being a mere partnership but a celebration of the magical flavours and entertainment on-screen.

The food jodis were a perfect match to the dance jodis, symbolising a blend of entertainment and deliciousness with a delectable selection of culinary combinations, including North Indian, South Indian, Biryani, Pizza, Chinese, and more.

Ramana Girivasan, Chief Channel Offer, Zee Tamil, said, “As a leading Tamil entertainment channel in Tamil Nadu, we always try to push boundaries and give out-of-the-box experiences to our viewers while trying to engage with newer audiences through innovative campaigns. Collaborating with the food aggregator Swiggy to curate culinary partnerships was a natural choice for the channel. This collaboration aimed to capture the essence of Dance Jodi Dance, emphasizing the synergy within dance pairs, and seamlessly integrating this into the world of food through specially crafted food combos during the New Year's weekend”.

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