Zee Media and Greenply partner for season 2 of Hindustan Ki Shaan Awards

Zee Media has joined forces with Greenply to present Season 2 of Hindustan Ki Shaan Awards, 2024.

This joint endeavour is a shared commitment to pay tribute to the skill and dedication of carpenters and contractors, shaping the aesthetics of one’s living spaces. The event will be telecasted on Zee Media channels along with its digital properties.

Through strategically shared stories and showcases of the extraordinary creations by carpenters and contractors, their talent is poised to resonate widely. This digital facet of the collaboration adds a dynamic layer, underscoring that Hindustan Ki Shaan Awards Season 2 transcends traditional boundaries, offering an immersive and inclusive experience. Central to Season 2 is the release of the official anthem, ‘Humein Aage Badhna Aata Hai’, a composition by the  Padma Bhushan awardee, Udit Narayan. Composed by Nilotpal Bora, the anthem serves as a lyrical celebration of the indispensable role played by carpenters in shaping the spaces we call our own.

Yatnesh Pandey, VP of Marketing, Greenply Industries, said, "Hindustan Ki Shaan (HKS) Awards is an immersive tribute to the carpenter and contractor community, the heartbeat of the interior design industry. Through various programs, we engage, support and upskill them. With HKS, our endeavour is to recognise the immense talent of the carpenter community and give them a platform to showcase their craftsmanship.”

Mona Jain, Chief Revenue Officer, Zee Media, said, "In sculpting the narrative for Hindustan Ki Shaan Awards Season 2, our collaboration with Greenply intricately balances the allure for viewers with a quiet orchestration of new business avenues for carpenters and contractors. This season unveils itself not just as a talent showcase but as a refined strategy, gently shining a light on the industry's latent growth possibilities."

Anindya Khare, Marketing Head, Zee Media, said, "Our partnership with Greenply for Hindustan Ki Shaan Awards Season 2 is more than a collaboration; it’s a collective effort to recognise and honor the craftsmen whose hands create the magic within the walls of our homes. This collaboration is a testament to our joint commitment to fostering an environment that appreciates and applauds the artisans behind the scenes."

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