Wipro's MaxKleen unveils #MaxKleenPichuk campaign celebrating everyday heroes

Wipro MaxKleen, a brand under Wipro, has announced the launch of its latest digital campaign for MaxKleen Power Squeeze.

The campaign, titled #MaxkleenPichuk, is a celebration of festivity dedicated to recognising those who tirelessly contribute to the well-being of our homes every day.

The campaign aims to connect and engage with the audience by capturing the true essence of festivity through its initiative.

By showcasing moments where the team visits the homes of these women and takes the

initiative to clean for them, the campaign emphasises that the true spirit of festivity lies in spreading happiness by giving back to those who deserve it the most.

Vivek Reddy, Director, PAD Play, said, “The #MaxkleenPichuk is not just a digital campaign; it's a testament to the power of gratitude. By recognizing and appreciating the efforts of these unsung heroes, we aim to inspire positivity and appreciation in every home. It’s a meaningful impact in the lives of those who often go unnoticed but contribute significantly to our daily lives.”

Suhaib Iyaz, Category Manager, Wipro Consumer, said, “The #MaxkleenPichuk TVC goes beyond selling a product; it skilfully captures a story that resonates with the audience's emotions and experiences. PAD's execution plays a pivotal role in bringing this idea to life, making the campaign a powerful tool for building a genuine and lasting connection with the viewers.”

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