VIP Industries has introduced the lightweight range - VIP Airtron with a new campaign called #LightUpYourNext as part of their #WheresNext campaign executed through a future-forward CGI platform. VIP Bags unveiled Airtron, redefining lightweight travel solutions with unparalleled innovation.
The #LightUpYourNext campaign leverages CGI technology to redefine the narrative of lightweight travel. By incorporating CGI into different facets of the campaign, VIP Bags transported the audience into a world where Airtron isn’t just luggage; it’s blend of innovation and aesthetic brilliance. The campaign’s CGI-centric approach made it an immersive experience for audiences on social media, garnering widespread praise and significant engagement.
Praful Gupta, Vice-President - Marketing, VIP Industries, said, "Our dedication to pioneering new technology-first solutions for marketing remains unwavering. The integration of CGI in our #LightUpYourNext campaign isn't just a trend; it's a deliberate step towards embracing the future of marketing. VIP Industries aims to consistently push the envelope, leveraging technology to create experiences that resonate deeply with our audience."
The social media blitz on Instagram encapsulated the essence of Airtron’s lightness through a series of captivating posts and videos, each meticulously crafted with CGI to emphasise the design. A CGI video of an out-of-home ad showcased the Airtron range and its features.
Suyash Dongare, said, "CGI isn't just stunning visuals; it's the launchpad from hefty budgets to creative brilliance. With Airtron's CGI-powered unveiling in our #LightUpYourNext campaign, we've proven that innovation can be both cost-effective and visually breathtaking—ushering in a new era of product marketing- where luggage isn't just carried; it floats through cityscapes and transports viewers to a surreal realm. This campaign is more than just a showcase of innovation—it's a testament to our commitment to providing travelers with exceptional, cutting-edge solutions and immersive marketing experiences as well. The overwhelming response from our audience has been wonderful to witness".
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