upGrad's 'Aage Ki Socho' campaign urges forward-thinking and career upskilling for growth

upGrad has launched its new brand campaign, ‘AageKiSocho’ calling out a stronger need to upskill in today’s tech-dominated era.

Conceptualised by BBH India and built on the idea that the only way through a stalemate in one’s career is by thinking a way forward, upGrad’s ‘Aage ki Socho’ takes a hit on the ‘snoozing’ culture, working professionals and freshers tend to adopt further delaying their career growth.

Set to a thought-provoking jingle of “Ab Sara India ‘AageyKiSoch’ raha hain upGrad pe; Seekh Raha Hain Kuch Naya, Online, upGrad se!” - the audio track is a louder clarion call catalysing individuals to act on their future aspirations. Directed by filmmaker, Anupam Mishra and produced by Belief Films, the narrative centers on the positive career outcome and the opportunities that lie ahead amid the global industrial revolution.

Ankit Khirwal, Head of Marketing, upGrad said, "Aage Ki Socho is an important rendition that has been designed very carefully to drive our youth to inculcate an action-driven mindset. Indians need to move away from their traditional education perspectives that emphasise learning as a linear progression. It’s rather the hour for precise and well-timed reskilling and upskilling that enables our talent to attract better opportunities and strengthen our global standing. With a forward-thinking approach at the helm, upGrad continues to encourage a million lives to make upskilling an important investment for one’s betterment and career ROI, further building a generation of resilient leaders."

Parikshit Bhattaccharya, CCO, BBH India, said, "In a world of rapid change and unpredictability, the ability to learn is the key to thriving. The #AageKiSocho campaign challenges the 'pehle padhai phir baaki sab' mindset, breaking free from the notion that education has a deadline. It's a bold push, urging us to rethink our learning journey—whether switching careers, elevating lifestyles, or mastering new subjects. Education becomes the transformative force, changing our orbits and propelling us forward. Aage Ki Socho, because learning is not bound by timelines; it's the compass guiding us in both career and life."

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