Saatchi & Saatchi Propagate, part of Publicis Groupe India, has conceptualised the launch campaign for UPES ON, a new entrant into the online degrees and learning space.
This two-film campaign showcases inspiring stories of individuals who have transformed their lives with an additional online degree. The films have been shot in Hindi, English and Telugu for better reach.
The first film “Driving Tomorrow” highlights the remarkable journey of a man who, despite life’s challenges, chose UPES ON and went on to achieve great success. The second film “Rebel” features a girl who opted for UPES ON’s online education over traditional college, forging her own path as a decisive and independent thinker.
Prachi Bali, EVP and Business Head of Saatchi & Saatchi Propagate, said, "We aimed to create a campaign that not only exhibited the transformative capability of education but also connected with the viewers on an emotional level. Through these films, we have knitted a yarn of touching and inspiring stories, each reflecting the success that comes with knowledge."
Sumanth Palepu, Sr Director Global Sales and Marketing and Business Head, UPES ON, said, “The stories from the two campaigns, 'Driving Tomorrow' and 'REBEL,' highlight how education can make a big difference in people's lives. Both campaigns tell us that education can shape your future, no matter how you choose to learn. UPES ON is all about supporting unique journeys and encouraging people to choose online degrees that match their dreams. It's a call to action to rethink education and take charge of your own path in a world that's constantly evolving and creating new and innovative ideas.”
Sudarshan Sudevan, ECD and Delna Dastur, Creative Director, Saatchi and Saatchi Propagate, said, “While UPES ON provides an opportunity to pursue online education, we focused on capturing the emotions experienced by students after completing their education. In the two films, we delve into emotions such as a profound sense of achievement and pride, coupled with the empowering feeling of creating one’s own narrative. These films help us strike a chord in the hearts of people, further making them want to pursue an online education.”
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