UPES ON's campaign spotlights the benefit of additional online degree

Saatchi & Saatchi Propagate, part of Publicis Groupe India, has conceptualised the launch campaign for UPES ON, a new entrant into the online degrees and learning space.

This two-film campaign showcases inspiring stories of individuals who have transformed their lives with an additional online degree. The films have been shot in Hindi, English and Telugu for better reach.

The first film “Driving Tomorrow” highlights the remarkable journey of a man who, despite life’s challenges, chose UPES ON and went on to achieve great success. The second film “Rebel”  features a girl who opted for UPES ON’s online education over traditional college, forging her own path as a decisive and independent thinker.

Prachi Bali, EVP and Business Head of Saatchi & Saatchi Propagate, said, "We aimed to create a  campaign that not only exhibited the transformative capability of education but also connected with the viewers on an emotional level. Through these films, we have knitted a yarn of touching  and inspiring stories, each reflecting the success that comes with knowledge."

Sumanth Palepu, Sr Director Global Sales and Marketing and Business Head, UPES ON, said, “The stories from the two campaigns, 'Driving Tomorrow' and 'REBEL,' highlight how education can make a big difference in people's lives. Both campaigns tell us that education can shape your future, no matter how you choose to learn. UPES ON is all about supporting unique journeys and encouraging people to choose online degrees that match their dreams. It's a call to action to  rethink education and take charge of your own path in a world that's constantly evolving and  creating new and innovative ideas.”

Sudarshan Sudevan, ECD and Delna Dastur, Creative Director, Saatchi and Saatchi Propagate,  said, “While UPES ON provides an opportunity to pursue online education, we focused on capturing the emotions experienced by students after completing their education. In the two films, we delve into emotions such as a profound sense of achievement and pride,  coupled with the empowering feeling of creating one’s own narrative. These films help us strike  a chord in the hearts of people, further making them want to pursue an online education.”

Team Credits:

CEO: Paritosh Srivastava 

Chief Strategy Officer: Snehasis Bose

EVP & Business Head: Prachi Bali

Executive Creative Director: Sudarshan Sudevan

Creative Director: Delna Dastur

Vice President: Alisha Furniturewalla

Brand Partner: Vaishnavi Chowbe

Sr. Brand Associate: Karnika Sharma

Sr. Copywriter: Varsha

Brand Strategy Partner: Shadman Alvi

Mainline Team

Executive Vice President- Hindol Purkayastha

Sr. Vice President: Amitabh Sreedharan

Associate Vice President: Benny Thomas

Chief Creative Officer-Rohit Malkani

Creative Director- Sunil Bhandari

Senior Art Director- Sanjib Mondal

Production House- Airvision Films

Director- Azfar Iman

Producer- Zara Iman

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