tgthr has roped in Rahul Vengalil as CEO and Co-Founder effective immediately.
Prior to joining tgthr, Vengalil was the executive director at Everest Brand Solutions.
In the past, he has also held the position of Managing Partner at isobar.
As CEO at tgthr, Vengalil will lead client relationships and business across the units. He will also take forward the agency’s promise of a full-funnel approach by integrating media services into the agency offerings.
Aalap Desai, CCO and Co-Founder, tgthr, said, “We don’t become a full-funnel agency by just calling ourselves ‘full-funnel’. We can only achieve it by having people who not just come with that expertise but command that expertise. Rahul is exactly that. Why he belongs at tgthr, more than anywhere else, is because he has the head to drive business and has the heart to care about people, too.”
Vengalil said, “tgthr has already earned a reputation as a place where happiness meets creativity to produce extraordinary results, setting the foundation for an exciting journey into the future. We aim to simplify the complexities of today's diverse mediums and the ever-changing technology. My intent is to guide our clients through the dynamic advertising landscape and not just create compelling brand stories for them but also help distribute them. A rehaul of the old ways of advertising requires radical thinking, ingenuity, and passion, which can only be enabled in an ecosystem like tgthr.”