T.A.C - The Ayurveda Co onboards former Coca-Cola India CEO Sanjiv Gupta as Chief Advisor

T.A.C - The Ayurveda Co. announced the appointment of Sanjiv Gupta, the former CEO of Coca-Cola India, as Chief Advisor and Board Member.

T.A.C said that Gupta's experience in business development shall bolster the strategy behind its expansion, steering it towards market leadership.

It added, “His adeptness at merging conventional business strategies with innovative tactics aligns perfectly with T.A.C's philosophy of harmonizing traditional Ayurvedic principles with scientific accuracy. With Mr. Gupta's strategic direction, T.A.C is set to expand its market reach, offering products that effectively blend Ayurvedic authenticity with clinical efficacy, enhancing both brand value and customer experience.”

“Mr. Gupta’s role is pivotal in our journey towards Mission 2030 to become the most loved Ayurveda company” said Param Bhargava, Founder of T.A.C. “His guidance will empower our team to grow and innovate, and help avoid the common pitfalls of startups, and ensuring T.A.C’s success in the competitive Ayurvedic landscape.”

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