Starbucks, Manish Malhotra collaborate to unveil new drinkware collection

Starbucks India and Manish Malhotra have collaborated to launch limited-edition lifestyle drinkware range in India. The collection celebrates Starbucks philosophy of elevating everyday moments of the coffee-drinking experience, tailored to consumers and through the lens of the ace couturier’s signature craftsmanship.

The limited-edition range comprises of stoneware ceramic mugs, stainless steel tumblers and environment-friendly reusable cup. The design inspiration takes from exquisite Kashmiri motifs, and showcases the traditional floral technique inspired by the region’s cultural heritage and natural surroundings. The Kashmiri embroidery, a signature of the Malhotra brand, translates into intricate patterns that are rich in cultural significance, on Starbucks cups and tumblers.

Malhotra said, “I am delighted to join forces with Starbucks India to introduce the limited-edition collection. My aim was to design something deeply rooted in India while complementing the iconic tradition that Starbucks is renowned for. Kashmir holds a special place in my heart, serving as both a personal connection and a cornerstone of my brands’ identity. In crafting a signature collection for my collaboration with Starbucks, my aim was to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments. The decision to use gold as a prominent colour in my designs’ stems from its powerful statement and resonance with my brand’s aesthetic. Gold, much like the intricate art and craft of Kashmir, embodies a sense of opulence and timelessness.”

Sushant Dash, CEO, Tata Starbucks, said,“At TATA Starbucks, we have always believed in the power of design, art and community in sharing elevated experiences for coffee-lovers across India. From our stores to our packaging - each touchpoint at Starbucks is testament to this thought. As we continue to lead growth in India, we are thrilled to partner with Manish Malhotra. Mr. Malhotra is one of India’s most prominent voices in fashion and has played a pivotal role in the country’s approach to style. We hope this collaboration elevates our consumers daily cup of coffee with Manish Malhotra’s inimitable design language.”

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