Spotlight on top 7 ads that sparked abuzz this week

This week, has curated work done by Jungle, Aditya Birla, Montra Electric, Bangur Cement, Lenskart, Bausch + Lomb and Cadbury Dairy Milk

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Spotlight on top 7 ads that sparked abuzz this week

In the realm of advertising, where creativity and strategy come together as an art form, only a handful of campaigns manage to truly stand out and leave a lasting impact on our collective awareness. Recognising the power of such campaigns, has curated a list of the top seven ad campaigns of the week.

This week, has curated work done by Jungle, Aditya Birla, Montra Electric, Bangur Cement, Lenskart, Bausch + Lomb and Cadbury Dairy Milk.

1. Jungle

Jungle has unveiled their latest campaign – ‘The Jiggle Wiggle Campaign’ - for Battlegrounds Mobile India (BGMI), showcasing how the popular battle royale game has seamlessly integrated into Indian culture.

Crafted around gamer “Babubhai” who captured the nation’s imagination with his signature move, the Jiggle Wiggle, this campaign is derived from conversations within the community itself, and shows the impact the BGMI community has on India’s cultural fabric.

Starting from the birth of the trend within the game, the campaign illustrates how the Jiggle Wiggle move, catalysed by social media and word-of-mouth, rapidly snowballs into a matter of national interest – uniting gamers, rappers, dancers, sportspeople, and marketers alike.

2. Aditya Birla

Aditya Birla Finance (ABFL) has announced that it has collaborated with cricketer KL Rahul to promote the brand’s philosophy of empowering individuals and enriching their lives through an all-new integrated campaign- ‘Ab Kahani Badlegi’.

The ad campaign features KL Rahul recounting his milestones in life and drawing parallels with the journeys of successful individuals. He highlights the pivotal role played by various loan solutions offered by ABFL that support individuals by helping them fulfil their aspirations.

The campaign opens with a glimpse of Rahul's small-town origins, featuring a game of cricket being played in a narrow lane where he, as a young boy, takes the first step towards his extraordinary journey. The narrative unfolds further by reflecting Rahul’s evolution as he seamlessly transitions through various life stages, illustrating the evolution of his journey and simultaneously weaving in narrating the achievements of individuals made possible through the diverse financial solutions ABFL offers.

3. Montra Electric

Montra Electric has announced the launch of its 'Bharat ka Super Auto' campaign, representing a significant stride towards a sustainable and efficient future for electric mobility in India.

Conceptualised and executed by Schbang, the campaign focuses on Montra Electric's distinctive Super Auto, now offering an impressive 203-kilometer range. Montra Electric has released a Digital Video Campaign (DVC), providing a visual narrative of the Super Auto's features and its impact on sustainable mobility in India.

The film spotlights the Super Auto's standout features— 203-kilometer range, spacious seating for four, and seamless charging via a standard home socket.

4. Bangur Cement

McCann Worldgroup India conceptualised a hilarious ad for Bangur Cement, which is turning out to be a breath of fresh air in terms of advertising in the category.

The ad film starring Sunny Deol uses his famous punch line ‘Dhai kilo ka hath’, setting a perfect example of celebrity-brand fitment. The brand has a long-term relationship with the actor.

In the advertisement, whenever Sunny Deol is invited as a guest to events and asked to deliver his famous line 'dhai kilo ka hath,' an intriguing twist unfolds. Traditionally, as he strikes his hand on the walls while delivering the dialogue, cracks appear. However, in a particular guest appearance, when he utters the iconic line, the wall surprisingly remains intact. Deol humorously remarks, “Problem mujh mein nahi hai, bakiyon ke cement mein hai, isliye ghar banao to sirf Bangur Cement se”. The ad concludes with the brand's tagline, 'Solid Ghar, sirf Bangur,' emphasising the brand's commitment to sturdy construction.

5. Lenskart

Lenskart unveiled their new ad campaigns titled “Glasses Badlo Vibe Badlo” featuring Karan Johar and Kiara Advani.

In one of the advertisement, Johar introduces Advani to his exclusive eyewear collection at a Lenskart store, leading to a fun banter where Advani not only tries on the glasses but also channels her inner KJO with humor, pouts, and the signature 'Koffee with Karan' vibe. The other ad campaign takes a playful twist as Johar and Advani explore professional eyewear. Karan adopts a corporate persona, donning sleek glasses, and engaging in humorous dialogue with Kiara, creating a delightful and entertaining take on eyewear fashion for audiences of all ages.

6. Bausch + Lomb

FCB Kinnect launched a new-age campaign for Bausch + Lomb, titled “Nayi Nazar Se Dekh”, urging individuals to break free from the digital realm and embrace real-life adventures.

The focal point is the introduction of the character, Yolo Baba, who serves as an inspiration for audiences to ditch the digital screen and reconnect with nature.

The cinematic journey begins in a tranquil Ashram, perched on a remote mountain, where Yolo Baba imparts wisdom, addressing the everyday challenges faced by his disciples who rely on eyeglasses. His imparting wisdom is to use Bausch + Lomb’s BioTrue contact lenses – a solution mirroring the natural eyes.

The campaign aims to inspire people to put down their devices and experience the world with their own eyes, authentic and unfiltered.

7. Cadbury Dairy Milk

Cadbury Dairy Milk has released its new brand film as a part of its ongoing Generosity campaign. It is the second instalment for the new dimension of the Generosity platform that was introduced in 2022 with a touching film depicting a generous moment between a politician and his bodyguard.

The film unfolds against the backdrop of a wedding procession in a seemingly small town in rural India. A man in a suit stands out as he dances with the locals in the baaraat, clearly representing urban India amidst the local attendees.  As the story progresses, it is revealed that the dancing man is the employer of the groom, who is overjoyed to be present in the happiest moment of his colleague’s life. The film then cuts to a moment of the employer and groom sharing a Cadbury Dairy Milk while everyone dances away to glory, yet again underlining the emotive thought of ‘Kisi Aur Ki Khushi Mein Shaamil Ho Kar Dekhiye’. The campaign's soundtrack accompanies the film, driving the message of looking beyond one’s reality and being a part of others' happiness.

ad ad campaigns Cadbury Dairy Milk Jungle Aditya Birla Montra Electric Bangur Cement Lenskart Bausch + Lomb