In the realm of advertising, where the blend of creativity and strategy is an art form, only a select few campaigns manage to elevate themselves above the noise, leaving an indelible mark on our collective consciousness. Recognising the power of such campaigns, BestMediaInfo.com has curated a list of the top seven ad campaigns of the week.
This week, BestMediaInfo.com has curated work done by Sintex, Cadbury 5 Star, KFC, Tata AIG, Plum, Kia India and Hero.
1. Sintex
As the world steps into 2024, manufacturer of water storage solutions Sintex, a Welspun World company invites viewers to reflect on the true meaning of a fresh start with a new film Titled “Take a Healthy Resolution with Sintex”.
The film penned by Campen Factory takes one on a journey of personal and collective commitment to prioritising health and happiness in the coming year. The film follows the way of storytelling through shadow art.
Through visuals and a touching narrative, the film paints a relatable picture of family life, where every shared smile, every burst of laughter, and every moment of warmth stems from a foundation of well-being. It is a gentle reminder that the most extraordinary resolutions often lie in simple acts of care and dedication.
2. Cadbury 5 Star
Cadbury 5 Star and Ogilvy India have launched the ‘Do Nothing’ campaign, elevating the brand proposition with a funnier take on keeping things light.
The new ad titled 'Elevator' tells the story of a person whose phone rings at the most inappropriate time, but he's too absorbed in enjoying his Cadbury 5 Star to do anything about it. It has been directed by Prasoon Pandey (Corcoise Films) and conceived by Ogilvy India.
3. KFC
In KFC’s latest campaign for the all-new KFC Lunch Specials, Colonel Sanders leads a squad he proudly calls the KFC Lunch Police. Colonel Sanders and his crew have a single mission - catch those who think missing lunch is okay.
In the new campaign unveiled today, the KFC Lunch Police are seen visiting an office where everyone seems to have something to do at lunchtime, except eat lunch! Colonel and his crew swiftly move around grabbing people’s phones, shutting laptops, closing files, switching off the power supply, and much more. So that Lunch can get justice.
Confusion takes over every employee as they wonder what’s happening. Until Colonel Sanders declares that all lunch offenders are under arrest. After all, lunchtime par lunch ke alawa aur kuch karna is a crime. The film ends with a powerful declaration of “Aao Lunch Karein!” by Colonel Sanders as he urges everyone to join in the lunch revolution and indulge in the KFC Lunch Specials.
4. Tata AIG
Tata AIG, a general insurance company, has unveiled its new brand campaign “Expect the Expected” featuring brand ambassador Ranbir Kapoor and filmmaker Rohit Shetty.
The campaign created by Martech network, Wondrlab, is designed to demystify the claims process for customers, as well as, reassure them that Tata AIG will pay out their claims, without any unexpected deductions.
The “Expect the Expected” campaign showcases brand ambassador Kapoor and filmmaker Shetty in a humorous rendition of a Bollywood movie shoot. As a result of the filmmaker’s hunt for action sequences, Kapoor gives keeping shot after shot, and is pushed to continue to do more, as is expected from a Shetty film.
At the end of the video, Kapoor is found tending to his injuries, as expected given all the action sequences he has shot. And par for the course – Kapoor believes that as action is expected from any of Shetty’s films, one should also expect their claims to be paid by Tata AIG General Insurance.
5. Plum
Plum has launched a set of campaign films that inspire people to take new steps in their life with a dose of goodness. The campaign is a celebration to bring in good tidings for all new beginnings throughout the year. The Festival of Goodness celebration is live from January 4 to 10 on Plum Goodness’ website and newly-launched app.
Unveiling the campaign, one film showcases a mother who is starting a new routine of jogging in the morning and is pleasantly surprised to see her kid leave a note for her to protect her skin with sunscreen on her new journey. The campaign has been executed while keeping the key messaging in mind – ‘Good beginnings make for great journeys’. Through a series of 3 different films, the campaign narrates stories of different protagonists who are making new beginnings in their life, with Plum Goodness by their side.
Kia India rolled out a campaign for the new Kia Sonet. The campaign has been conceptualised by Innocean India.
The TVC takes its audience on a journey through an everyday scenario, a date, but turns it into a hunt that leaves everyone guessing what the chase is leading up to till the very end. The TVC is also a nod to the confidence and attitude of today's buyers, one that matches the personality of the new Sonet.
7. Hero
L&K Saatchi & Saatchi, a part of Publicis Groupe India, has conceptualised the launch campaign for Hero MotoCorp’s bike Karizma XMR. Titled #LiveTheLegend, the campaign pays homage to the rich legacy of Karizma.
The launch film honours the bike’s illustrious history and is an ode to the iconicity of the brand which captured the imagination of an entire generation and continues to be loved and revered even today. Narrated by the Karizma brand ambassador, actor Hrithik Roshan, the film’s powerful VO instantly strikes an emotional chord and unveils Karizma XMR in its modern and advanced avatar. The film even tips the hat to some of the iconic scenes and memorable advertising from Karizma’s past, including riding into a dust storm.
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