Spotlight on top 7 ads that captivated our attention this week

In the world of advertising, where creativity and strategy converge as an art form, only a few campaigns truly stand out, making a lasting impact on our collective awareness. Recognising the power of such campaigns, BestMediaInfo.com has curated a list of the top seven ad campaigns of the week.

This week, BestMediaInfo.com has curated work done by Oppo India, Fireboltt, Myntra, Flipkart, Upler, Quacker and JSW One Homes.

1. Oppo India

Wake Up Sid’s cast reunites, not for a movie sequel but for Oppo Reno 11 ad.

Conceptualised by Famous Innovation for Oppo India, the ad film opens up with the signature tune of Wake Up Sid, featuring Kapoor or ‘Sid’ clicking pictures of Sharma or ‘Aisha’ on the day Das or ‘Rishi’ getting engaged to Shikha Talsania who played the role of Laxmi in the movie- Wake Up Sid.

This is one of the ads which doesn’t just jump on the bandwagon of bringing pop culture references from movies to life via the script of an ad but brings to life the nostalgia of a movie which was liked and praised by many and step it up a notch by giving a glimpse into the afterlife of the movies’ characters in a parallel universe where Sid apparently has honed his photography skills all the more.

2. Fireboltt

Fire-Boltt, the Indian smart wearable brand has unveiled its #GaleTohMil ad film featuring cricketer MS Dhoni and rapper MC Stan. The film aims to highlight the features of Fire-Boltt's Wristphone.

Through #GaleTohMil, Fire-Boltt brings a fresh perspective to the fusion of sports and music, showcasing the seamless integration of technology into everyday life.

The ad film has been conceptualised and shot by Moonshot. The storyline unfolds at a party, where Dhoni faces an awkward moment when approached by Stan. Tension mounts as Dhoni grapples with recalling Stan's name and songs, resulting in a humorous yet relatable situation that takes an unexpected turn.

3. Myntra

Myntra has announced its new festive campaign, ‘Palich Palich Pongal’, to elevate Pongal celebrations with Myntra’s fashion, targeting people celebrating the festival, including those from the Tamil Nadu market.

The film scene unfolds in a quintessential Tamil household pulsating with festive energy as preparations for Pongal are in full swing. Each family member, adorned in their finest vibrant attire, adds a touch of grace to the celebration. The film captures the resplendent display of sarees, kurtas, veshtis, and ethnic wear, showcasing the rich variety of options available across brands for the occasion. Set against the backdrop of lively Tamil beats, the ad film encapsulates the essence of the festival, where style meets tradition in a perfect symphony.

4. Flipkart

Flipkart has launched ‘Mauka jo bhi ho, bas Flipkart karo’ campaign which aims at connecting with customers as they look to improve their style and gifting game.

This message has been brought to life in a set of two ad films which showcase different wedding rituals celebrated across India, featuring brand ambassador and Bollywood actor Alia Bhatt. The campaign bolsters Flipkart’s commitment to empowering every Indian’s shopping dream by delivering value while fulfilling every nuanced need - from everyday essentials and the latest gadgets, to wedding fashion wishlists.

The film features a well dressed couple as protagonists who arrive at a wedding, only to bring shock and awe to everyone present with unexpected and thoughtful gifts – a smartphone and television to the couple. Through Bhatt’s interjections and quirky engagement, Flipkart is revealed to be the reason behind their dapper look and gift selection - truly a one-stop-shop for everything from fashion to electronics. This makes these wedding guests the star of the wedding, impressing everyone around them, especially Bhatt. The ad films close with the bride, groom and all the attendees revelling in the celebration with a ‘Mauka jo bhi ho, bas Flipkart karo’ jingle.!

5. Upler

Uplers, the technology talent matchmaking firm focused on remote jobs, announced the launch of its new ad film focused on hiring the right tech talent. Conceived and produced by Granth Creations, the Ahmedabad-based branding agency, the ad film captures the issues of recruitment processes through humour and concise storytelling.

The campaign, comprising a short digital advertising film, narrates the hiring journey of Mark and Daniel, co-founders of a fast-scaling ad-tech startup. Even though the two entrepreneurs have successfully secured VC funding for the startup, their efforts to hire the right tech talent go in vain. They find the answer to the critical challenge when they finally get in touch with Uplers.

6. Quacker

Quaker has launched a new TVC campaign to introduce Quaker Instant Oats. The campaign features Bollywood duo Kiara Advani and Sidharth Malhotra. The TVC has been conceptualised by Leo Burnett.

In the TVC, Advani peacefully practices yoga as Malhotra enters the room, catching a whiff of something enticing. Intrigued, he discovers a steaming bowl on the table and impulsively takes a bite, not realising its Advani's prepared bowl of Quaker Instant Oat.

Advani, initially startled, watches as Malhotra's taste test unfolds – he’s unaware of what the delicious snack is. As Malhotra continues to savour the flavour, Advani reveals that it’s Quaker Instant Oats – Herby Cheese. She then hands over the pack, mockingly nudging him to take over the kitchen.

The film ends with Advani enjoying the oats Malhotra prepares, concluding with ‘Nutritious Oats, Ab Bane Delicious’.

7. JSW One Homes

JSW One Homes has launched its new brand film titled ‘Unforgettable’. The film has been conceptualised by Irani Movietone.

The film encourages viewers to forget the past where one needed to monitor a site manually with a lot of pain and trouble of managing labour and building materials.

The brand film is presented as a take on the hassles faced by a customer during his journey of home construction. The film is narrated by a friend who did not choose JSW One Homes as his home construction partner.

The brand film titled “Unforgettable” begins with a young man celebrating the new year with his friends and family asking everyone around him to forget the past and enjoy the new year. Meanwhile, a friend is seen unhappy. As the film progresses, the unhappy friend narrates his unforgettable struggles of building his home independently unlike the campaign’s protagonist who is happy to have chosen JSW One Homes for building his home. The film ends with the protagonist sympathising with the unhappy friend about his home building experience and shares the details of JSW One Homes team.

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