Quaker promises wholesome beginning in new TVC featuring Kiara Advani and Sidharth Malhotra

Quaker has launched a new TVC campaign to introduce Quaker Instant Oats.

The campaign features Bollywood duo Kiara Advani and Sidharth Malhotra.

In the TVC, Advani peacefully practices yoga as Malhotra enters the room, catching a whiff of something enticing. Intrigued, he discovers a steaming bowl on the table and impulsively takes a bite, not realising its Advani's prepared bowl of Quaker Instant Oat.

Advani, initially startled, watches as Malhotra's taste test unfolds – he’s unaware of what the delicious snack is. As Malhotra continues to savour the flavour, Advani reveals that it’s Quaker Instant Oats – Herby Cheese. She then hands over the pack, mockingly nudging him to take over the kitchen.

The film ends with Advani enjoying the oats Malhotra prepares, concluding with ‘Nutritious Oats, Ab Bane Delicious’.

Advani said, “Quaker Instant Oats has been a delightful addition to my routine, and being a part of this campaign has been equally enjoyable. The TVC captures our quirky banter, making it a fun shoot and bringing this delicious escapade to life!"

Malhotra said, “The Quaker Instant Oats TVC accurately communicates the joy of sharing our love for food. Being part of the campaign was a delightful experience, supporting and sharing this sentiment. It takes us through a flavourful journey that smoothly blends into our lives away from the screen.”

Sravani Babu, Associate Director, and Category Lead - Quaker, PepsiCo India, said, “Our unwavering commitment to innovation and nutritional excellence shines through in Quaker. Quaker Instant Oats is crafted for ever-evolving needs and palette of our dynamic world – a testament to our rich 146 years legacy. Through our film, we not only showcase how seamlessly Quaker Instant Oats integrates into your daily routine but does so without compromising on taste. Just like Kiara and Sid, embark on this oat-a-licious journey that makes ‘nutritious oats’ synonymous with ‘delicious’ in every bite!”

Vikram Pandey (Spiky), National Creative Director, Leo Burnett, said, “It is perceived that eating better means eating boring and tediously prepared meals. We wanted to break this perception with the new Quaker instant oats. With Kiara and Sidharth who are the quintessential millennial couple, we debunk the notions of eating better being boring. Presenting a great option for breakfast and beyond.”

Devanshi Sodhani and Aditi Kanakia, Founders, Abridge Entertainment Ventures LLP, said, “For a brand as strong as Quaker, we were looking for a couple who align with its core values. We realised Sidharth Malhotra and Kiara Advani are the perfect fit instantly. Their freshness adds to the richness of this legacy brand and broadens its appeal further.”

Credits

Creative Agency – Leo Burnett India

Chairman, Leo Burnett South Asia & CCO, Publicis Groupe South Asia – Rajdeepak Das

National Creative Director – Vikram Pandey & Sachin Kamble

President-North – Samir Gangahar

Executive Vice President – Jaikrit Singh

Executive Creative Director: Harsh Maheshwari

Creative Director (Copy) – Anissha Mazumder

Creative Director (Art) – Abhinandan Dey

Strategy Lead – Ashish Mathew

Vice President – Binay Mehra

Account Management – Khushi Kishore

Film Department – Sagar Bhanushali

Production House – Footloose Films LLP

Director – Indrasish Mukherjee

Executive Producer – Kedhhar Barrve

Producer – Pallavi Singh

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