Publicis Worldwide India wins integrated creative mandate for Pramerica Life Insurance

Publicis Worldwide India, part of Publicis Groupe India has bagged the integrated creative mandate for Pramerica Life Insurance.

Oindrila Roy, Managing Director at Publicis Worldwide  India, said, "We are thrilled to be partnering with Pramerica Life Insurance. It is a highly respected brand with a strong commitment to providing innovative and customer centric life insurance solutions. We are confident that our deep understanding of the category coupled with our  creative expertise will help Pramerica exceed its business goals in India.”

As part of the mandate, Publicis Worldwide India has launched a two-part digital campaign, ‘This is my Climb’, for the brand. The campaign portrays tales of purpose, hope, and resilience, resonating with people at different stages of life. Through compelling short films,  it delves deep into the emotional essence of human experiences, seamlessly blending the themes of purpose and resilience in people's ‘This is my climb’ narratives.

Amaresh Jena, Chief Marketing Officer, Pramerica Life Insurance., said, “This is my Climb is not just a campaign; it's a manifestation of our brand's aspirations and goes beyond storytelling, embodying Pramerica Life Insurance's core goals. Our objective is to imbue each life we touch with a profound sense of security and empowerment, echoing our vision.  Aligned with our mission to be a trusted friend, guiding individuals to informed insurance choices,  the campaign aims to provide support during life's challenges and inspire enduring confidence”.

The first film depicts the family of defence personnel, showcasing the unwavering commitment and dedication of our men in uniform. It is also Pramerica Life’s tribute to the unsung heroes and underscores the insurer’s promise to stand by them and their families through life's myriad challenges.

The second film portrays the selfless journey of a father, who sets aside his goals and aspirations to nurture his child's dreams through sheer willpower and sacrifice. Both films underscore  Pramerica Life Insurance's commitment to supporting individuals at every step of their climb.

Srijan Shukla and Pratheeb Ravi, ECD’s at Publicis Worldwide India, said, “The campaign is conceptualised around a simple truth that there are challenges and struggles in everyone’s life. But it is these climbs and struggles beyond which lie real success. These climbs might seem very ordinary but are in fact tough on the individuals who actually face them.  Pramerica Life wanted to be a partner in these extraordinary climbs of ordinary people. The films focus on the lives of ordinary people and celebrate the moment when they decide to take up the climb. We wanted to keep the stories honest and authentic so that the audience resonates with them.”

Team Credits:

CEO: Paritosh Srivastava  

Chief Strategy Officer: Snehasis Bose

Managing Director: Oindrila Roy  

Executive Creative Directors: Srijan Shukla and Pratheeb Ravi  

Senior Vice President: Lokesh Sah

Creative Director: Sagar Desai

Associate Creative Director: Raj Joshi  

Brand Service Partner: Mandar Sawant

Creative Supervisor: Parth Sable  

Account Management: Nibedita Mondal

Planning: Maulik Kalamthekar

National Films Head (Publicis): Jignesh (Jiggy)

Executive Producer - Agency: Rahebar Sonawalla

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