Poco unveils #TheUltimatePredator campaign for Poco X6 Pro starring Hardik Pandya

Poco has launched the Poco X6 Pro, with a campaign theme: #TheUltimatePredator.

The campaign film starring cricketer Hardik Pandya aims to showcase how the Poco X6 Pro reigns supreme in the urban tech jungle, delivering unparalleled performance and features.

'The Ultimate Predator' campaign film has been created by Media.Monks India.

Kiran Ramamurthy, Chief Operating Officer at Media.Monks India, said, “In this ever-evolving digital age, pushing the boundaries of cinema-grade production has become imperative. Smartphone marketing is constantly trying newer ways to captivate audiences, but most often the retention of such formulaic ads is low. With Poco, the end result is a visual spectacle with unparalleled artistic finesse, that fuels the desire to be part of the tribe and join the hype for the phone.”

Himanshu Tandon, Country Head, Poco India, said, “The X series stands as the cornerstone of our brand, embodying our commitment to pushing boundaries and introducing revolutionary innovations. Hardik Pandya is a name that resonates instantly with India; his never-give-up attitude, zeal, and enthusiasm align seamlessly with the DNA of the X series. We are confident that his personality will strike a chord with our audience and fans, and in keeping with our brand imagery, his role in the product video will play a crucial part in fostering a sense of community within the Poco tribe. Collaborations like this enable us to be a part of a cultural movement that deeply connects with the millennial and Gen Z audience.”

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