Plum's 'Festival of Goodness' campaign inspires new beginnings

Plum has launched a set of campaign films that inspire people to take new steps in their life with a dose of goodness.

As per the company, the campaign is a celebration to bring in good tidings for all new beginnings throughout the year.

The Festival of Goodness celebration is live from January 4 to 10 on Plum Goodness’ website and newly-launched app.

Unveiling the campaign, one film showcases a mother who is starting a new routine of jogging in the morning and is pleasantly surprised to see her kid leave a note for her to protect her skin with sunscreen on her new journey. The campaign has been executed while keeping the key messaging in mind – ‘Good beginnings make for great journeys’. Through a series of 3 different films, the campaign narrates stories of different protagonists who are making new beginnings in their life, with Plum Goodness by their side.

Shankar Prasad, Founder and CEO, Plum, said, “When we ask Plumsters as to what Plum stands for, the answer almost always is “goodness”, and goodness is something the world needs a lot more of, and especially as we look at a new year full of hope and positivity.”

To promote its campaign the brand has collaborated with over 600+ content creators who shall extensively look forward to promoting their idea for the same including beauty stalwarts and others.

The brand also supports the noble cause of girl child education through its ‘Project Blackboard’ initiative wherein every time you choose to purchase a Plum product, a part of the proceeds goes towards girl child education.

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