Parle's Hide & Seek launches #SeektheHiddenPrizes campaign

Parle Products unveils Valentine’s Day campaign for its cookie brand Hide & Seek titled, ‘#SeektheHiddenPrizes’.

The campaign aims to create a memorable connection and fun experience for consumers by encouraging them to participate in a creative and delightful treasure hunt.

Featuring a series of three captivating ad films, the campaign ‘#SeektheHiddenPrizes’ stars young couples’ banter resulting in an exciting quest to scan and find hidden prizes in the Hide & Seek pack. The ads are filmed in distinct settings - a coffee shop, a beach, and a college, perfectly depicting the spirit of playfulness of young love. As a delightful bonus, each couple wins two Samsung Galaxy smartphones.

Mayank Shah, Vice-President, Parle Products, said, "Valentine's Day presents a unique opportunity for Parle Hide & Seek to connect even more deeply with our consumers. This year's campaign embodies the essence of love and surprise, capturing the magic of the occasion through our delightful offerings. It signifies our commitment to forging deep connections with our consumers, enhancing brand loyalty, and promoting celebration along with exciting prizes."

Embracing the spirit of love and joy, #SeekTheHiddenPrizes campaign invites individuals to elevate their celebrations by discovering hidden treasures with their cherished ones. Crafted to strengthen romantic connections, the campaign ensures a journey filled with suspense and delightful surprises.

Participants stand a chance to win prizes such as the Samsung Galaxy Fold, a voucher from Kalyan Jewellers worth Rs 9,999, an Amazon Pay gift card worth Rs 2000, and a guaranteed Rs 10 cashback on each purchase, ensuring a rewarding experience for all, until March 31, 2024.

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