Montra Electric unveils 'Bharat ka Super Auto' campaign for sustainable urban driving

Montra Electric has announced the launch of its 'Bharat ka Super Auto' campaign, representing a significant stride towards a sustainable and efficient future for electric mobility in India.

With a commitment to technology and superior performance, Montra Electric promises a remarkable and eco-friendly driving experience for the cities of Lucknow, Kanpur, Chennai, and Bengaluru, as per the company statement.

Conceptualised and executed by Schbang, the campaign focuses on Montra Electric's distinctive Super Auto, now offering an impressive 203-kilometer range. Montra Electric has released a Digital Video Campaign (DVC), providing a visual narrative of the Super Auto's features and its impact on sustainable mobility in India.

The film spotlights the Super Auto's standout features— 203-kilometer range, spacious seating for four, and seamless charging via a standard home socket.

Piyush Pandey, Head of Marketing and Exports - Montra Electric (TI Clean Mobility), said, "Montra Electric's Super Auto is  here to transform last-mile mobility. With an industry-leading range of 203 kilometers and innovative design, it is redefining the driving experience and comfort of driving and travelling in an auto. This is one of our many steps towards a  better and sustainable future. Join us as we go full throttle on  this journey with the 123 years old legacy of Murugappa Group to provide eco-friendly commercial mobility solutions for an efficient tomorrow.”

Dhruv Rajput, Vice-President - Brand Solutions and Head of Planning, Schbang, said, "Crafting the 'Bharat ka Super Auto' campaign for Montra Electric was a journey of imagination and innovation. Our creative endeavor sought to infuse life into metal, turn technology into a story, and make every kilometer an adventure. It's more than an ad; it's an ode to the future of electric mobility, where each frame tells a tale of innovation, energy, and the thrilling road ahead.”

Montra Electric aims to reach out to ICE auto rickshaw drivers and those interested in Super Auto dealerships.

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