Moj and ShareChat partner with IAS for media quality measurement for advertisers

Moj and ShareChat, short video and social media platforms have partnered with media measurement and optimisation platform Integral Ad Science (IAS) to deploy media quality measurement for the advertisers on its platform. 

Advertisers can measure and report viewability, invalid traffic, and app-level brand safety using tags embedded by IAS; they will get a post-campaign analysis report consisting of app-level brand safety, viewability, and invalid traffic scores, which would validate the success of their campaigns.

This certification will bring transparency to campaigns by utilising IAS technology, stated the press release.

Gaurav Jain, Chief Business Officer, ShareChat and Moj, said, “We have been steadfastly committed to curating a safe and delightful social experience for our users and the advertising community. Our partnership with IAS further solidifies our position as a social media leader dedicated to protecting its advertising partners’ brand reputation and ensuring their messages resonate with their audience.”

IAS will provide advertisers with independent measurement powered by the Open Measurement Software Development Kit (OM SDK).

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