Maruti Suzuki True Value unveils #SirfTrueValuePe campaign

Maruti Suzuki True Value has launched two new brand films as part of their - #SirfTrueValuePe proposition.

The new Gaadi Milti Hai #SirfTrueValuePe campaign showcases the advantages customers enjoy while selecting True Value as their preferred destination for buying pre-owned vehicles.

In the Gaadi Milti Hai #SirfTrueValuePe TV commercials, actor and Maruti Suzuki True Value’s brand ambassador – Rajkummar Rao - is seen buying a car from a True Value showroom after carefully evaluating the services that the channel offers.

The first TVC captures all the key USPs of buying a car from True Value, such as vehicle refurbishment basis stringent checks and 376 Quality Checks .

The second TVC underscores how buying a pre-owned car through True Value chain offers customers 3 Free Services and up to 1 year warranty.

Shashank Srivastava, Senior Executive Officer, Marketing and Sales, said, “The new brand films for the campaign – Gaadi Milti Hai #SirfTrueValuePe, further build upon the notion of trust that is associated with Maruti Suzuki True Value; emphasizing how the channel has revolutionized the journey of buying pre-owned cars for customers. The campaign underscores our dedication to providing a transparent, reliable, and superior pre-owned car buying experience. Through this campaign, we aim to showcase the extensive care and attention each vehicle undergoes at True Value dealerships, ensuring that customers drive home with complete confidence in their purchase.”

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