Madison Media has announced the appointment of Puja Rai as its Chief Strategy Officer.
She will be based in the Agency's Mumbai office and will report to Vikram Sakhuja, Partner and Group CEO, Madison Media & OOH.
Madison Media also announced that Nagaraj Krishnamurthy will continue to mentor the Analytics and Automation space as he transitions into running an MSME Performance business.
Rai has over 20 years of experience in marketing, strategy and analytics. In the past, she has worked at Mindshare as a Partner Client Lead. She was also associated with Lodestar, Star TV, INX Media, Quantemplate and IMRB in her career.
Sakhuja commented, “Excited to have Puja join us as Madison’s CSO. Her skills in Analytics, Brand building, Research, Strategy, Automation combined with experience across both Agency Media Owner and Advertiser organisations makes her ideally suited to add value to our Clients’ strategic challenges”.
Rai commented, “Thrilled to embark on this new journey with Madison as it gives me an opportunity to use my expertise to help add value to our wide base of clients. My endeavour will be to maximise effectiveness of the decision-making process with actionable output in the near term".