LiveMint announces reader and advertiser engagement initiatives for Union Budget 2024

Ahead of the upcoming Union Budget 2024, LiveMint announced that it will be launching reader and advertiser engagement initiatives.

Mint’s Union Budget offerings will be themed around Artificial Intelligence (AI).

Mint has introduced an AI chatbot #AskMint, deep sectoral focus, bespoke video content, and extensive reader engagement initiatives. Mint users will be able to ask questions or queries to the AI-enabled chatbot which is fed with previous budget data and will be updated with the latest data on Budget Day 2024.                                                      

For the first time, Mint has introduced a reader engagement plan, aimed at fostering daily consumer engagement through daily budget quizzes with rewards for winners, polls, and personalised summaries of key budget announcements.

With in-app push notifications, quarter-page print ads and digital display banners, along with web/app header banners, Mint's approach for Union Budget 2024 aims at bringing an interactive experience for the audience.

Three-phase approach: Pre-budget, on-budget day, and post-budget

Mint's digital platform will provide comprehensive coverage in three phases—Pre Budget, On Budget Day, and Post Budget—across desktop site, mobile app, microsite, and social media. The pre-budget phase includes content addressing personal finance, impact on income tax, and more, fostering user engagement through articles, videos, tools, widgets, and social media posts.                    

Live coverage and streaming on Budget Day

On the budget announcement day, Mint plans to elevate its coverage with live streaming of the Finance Minister's budget speech, ensuring maximum visibility. Key announcements affecting industries and the common man will be highlighted, accompanied by market update widgets and budget ratings, providing real-time data and expert insights.

Post-budget analysis

The post-budget phase on LiveMint will feature an in-depth analysis, reactions and takeaways from industrialists, sectoral and market analysis, providing a holistic view of the budget's impact.

The news publication said, “Mint's three-phase approach opens avenues for high-impact sponsorship opportunities, allowing brands to reach their target audience through digital and print collaborations. Ancillary sponsorship options such as sectoral sponsorship, CXO roundtables, and budget interviews promise high engagement with the discerning Mint audience.”

“Mint’s Union Budget 2024 coverage based on artificial intelligence is designed for brands to captivate their target audience with a theme that resonates with the pulse of the future. Mint stands out with its highly engaged audience and robust, consistent momentum. As brands look to surge ahead, Mint aims at providing the perfect stage to showcase innovation, align with futuristic themes, and make a lasting impact during this critical juncture in India's economic landscape”, Puneet Jain, Chief Executive Officer, HT Digital.

This year's Union Budget, the 6th presented by Finance Minister Nirmala Sitharaman, is built on the pillars of inclusive growth, macroeconomic stability, and sustainable development. The focus sectors include manufacturing, IT, renewable energy, infrastructure, real estate, auto, pharma, retail & e-commerce, BFSI/fintech, SMEs/MSMEs.

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