Kiara Advani channels her inner KJO in Lenskart's new campaign

Lenskart unveiled their new ad campaigns titled “Glasses Badlo Vibe Badlo” featuring Karan Johar and Kiara Advani.

“The ad campaigns take a witty approach, skillfully weaving humour and the diverse product offerings by Lenskart into its narrative, making the selection process a joyous exploration of stylish frames for every taste and preference. The tagline “Glasses badlo, Vibe badlo” becomes the central theme that encapsulates the idea that changing your glasses isn't just a visual upgrade but a transformative experience for the consumer’s overall style. The core messaging of the TVC revolves around the idea that Lenskart encourages individuals to build a collection that suits various moods and occasions,” as per the press release..

In one of the advertisement, Johar introduces Advani to his exclusive eyewear collection at a Lenskart store, leading to a fun banter where Advani not only tries on the glasses but also channels her inner KJO with humor, pouts, and the signature 'Koffee with Karan' vibe. The other ad campaign takes a playful twist as Johar and Advani explore professional eyewear. Karan adopts a corporate persona, donning sleek glasses, and engaging in humorous dialogue with Kiara, creating a delightful and entertaining take on eyewear fashion for audiences of all ages.

Ramneek Khurana, Co-Founder, Lenskart, said,  “We are thrilled to have Karan and Kiara as the faces of the new ad campaigns solidifying their relationship with the brand once again. Their unique chemistry and comic timing have added a whole new dimension to these ad campaigns. Through these ads, we aim to express ourselves, frame by frame and build our eyewear collection as diverse as our moods and also make the process of choosing eyewear a fun and enjoyable process.”

Johar said, “Lenskart has consistently set the benchmark for innovation in eyewear, working with Kiara complemented the campaign's humor, making the eyewear journey together not only stylish but also helps in building my eyewear collection”

Advani said, "Lenskart eyewear is both effective and trendy, collaborating with karan for this TVC was super fun. Keeping our humour game on top and the style quotient on point with lenskart we surely had a memorable experience creating this one.”

Credits

Agency and Production Company: Moonshot

Writers: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi Director: Shakun Batra

GM Marketing, Lenskart: Anupam Tripathi

Chief Business Officer, Consumer Experience, Lenskart: Aanchal Jain

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