Kia India rolls out campaign for new Kia Sonet

Kia India rolled out a campaign for the new Kia Sonet. The campaign has been conceptualised by Innocean India.

The TVC takes its audience on a journey through an everyday scenario, a date, but turns it into a hunt that leaves everyone guessing what the chase is leading up to till the very end. The TVC is also a nod to the confidence and attitude of today's buyers, one that matches the personality of the new Sonet.

Vijay Simha Vellanki,  Executive Creative Director, said, "a car launch is always an opportunity to play with the audience. The new Sonet's campaign is a continuation of Kia's legacy of not making car ads, but ads that entertain & engage. 'The Hunt' takes you on a mysterious hunt for a seemingly wild being. Executed in an urban thriller style, the film is a true reflection of the iconic Kia Sonet and its core audience."

Info@BestMediaInfo.com