Kalyan Jewellers celebrates new beginnings in Uttarayan campaign featuring Kinjal Rajpriya

Kalyan Jewellers has unveiled its digital ad campaign celebrating the occasion of Uttarayan.

The digital campaign features Kalyan Jewellers’ brand ambassador for the state of Gujarat – Kinjal Rajpriya. The campaign film captures the vibrancy and excitement associated to the festive occasion, from the timeless tradition of flying kites marking the festivities to symbolising the new beginnings.

The ad film conveys a message highlighting that - ‘While one may not control the wind, one can certainly tether the kite’; underscoring the cultural nuances associated to the festival of Makar Sankranti. It emphasises that while external factors are uncontrollable, one can chart their destiny by making conscious decisions with determination and purpose. The film intertwines the cultural traditions of Makar Sankranti with the daily struggles of today's generation, highlighting the resilience needed for a meaningful ascent.

Info@BestMediaInfo.com