Harish Bhat retires as Brand Custodian of Tata Sons

Harish Bhat has retired as the Brand Custodian of Tata Sons after 36 years with the company. He announced the development on LinkedIn through a post. Bhat’s retirement follows his superannuation with the company.

Bhat shared that in one of his first meetings with Chandrasekaran, the chairman made it clear that "brand Tata deserved world-class in everything we did, and no less. He has repeatedly challenged me to do better than the best. He has inspired me with his own work ethic, which is incredible. From him I have learnt to think big, work hard and deliver results, no matter what the lay of the land."

Under Chandrasekaran's leadership, the valuation of the Tata brand doubled during this period - from US$13.1 billion in 2017 to US$26.4 billion in 2023 (as per Brand Finance Global 500 reports). The brand strengthened its No. 1 rank in India, and has been the only Indian brand to be ranked amongst the top 100 in the world.

About his next move, Bhat said, "I have three abiding professional passions - the Tata group, marketing and writing. I hope to use my experience to contribute actively to all three in the years ahead. More on this in due course."

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