Gruhas partners with Collective Artists Network to launch Gruhas Collective Consumer Fund

Gruhas has joined hands with Collective Artists Network, led by Vijay Subramaniam, to create the Gruhas Collective Consumer Fund, dedicated to fostering innovative consumer brands.

In a resounding commitment to nurture innovation and catalyse economic growth, this partnership launches with an initial investment fund of 150 Crore rupees.

Vijay Subramaniam, Founder and Group CEO, Collective Artists Network, said, "In an era propelled by the burgeoning consumer economy, this alliance holds profound significance in driving innovation and ushering transformative change across India's business fabric. Our collaboration with Gruhas marks an exciting journey, leveraging our collective expertise to provide a springboard for exceptional access within the media ecosystem, empowering them to redefine India's entrepreneurial landscape."

Nikhil Kamath, Co-founder Gruhas, said, “The Indian consumer landscape is primed for transformation. The partnership between Collective and Gruhas represents an unprecedented opportunity as we unite to cultivate a new wave of brands poised to redefine and resonate with the dynamic Indian consumer. Our ultimate goal is to pave the way for the next chapter in India’s growth narrative.”

Abhijeet Pai, Co-founder and General Partner, Gruhas, said, "This transcends mere collaboration; it's a paradigm shift for India's startup ecosystem. Imagine Silicon Valley's cutting-edge thought leadership merging with the star power of Hollywood-  that's the magic we're unlocking with this partnership in India. With Gruhas Collective Consumer Fund (GCCF) we are building the bridge to Bangalore and Entertainment to scale entrepreneurship like never before."

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