Frodoh World partners with Lenskart for targeted CTV campaign in Ahmedabad

Frodoh World, a CTV tech company, has announced its partnership with Lenskart for a target-oriented CTV campaign. Driven by Starcom India, the campaign targeted CTV homes in Ahmedabad. Frodoh World aimed to spread brand awareness and reach for Lenskart in affluent CTV household audiences.

“The campaign achieved a reach of over 550,000 Connected TV households and a video completion rate exceeding 90%. The campaign reflected 15% to 18% increase in store walk-ins across Ahmedabad, according to Lenskart's report. The campaign featured four 20-second video creatives in Gujarati that were executed on OTTs, shows, and regional shows during prime time,” as per the company statement.

Anupam Tripathi, General Manager, Marketing, Lenskart, said, "Our collaboration with Frodoh World for this compelling Connected TV campaign has proven to be a game-changer. The outreach and engagement with over 550,000 CTV households in Ahmedabad have not only elevated brand awareness but also translated into a substantial 15-18% increase in store walk-ins. We strategically chose a media mix incorporating traditional TV, Connected TV, and hyper localised targeting, coupled with personalised regional language content believing that a comprehensive approach is vital for campaign success. We look forward to further leveraging the power of innovative advertising solutions in our future campaigns, maintaining our commitment to a diversified media strategy.”

Niti Kumar, COO, Starcom India, said, “We are proud to have successfully executed our Connected TV campaign across top OTT platforms and regional prime-time broadcasts. The strategic partnership between Frodoh World and Lenskart, enabled by Starcom India, highlights the robust capabilities of Connected TV and underscores its potential for impactful advertising. We now look forward to driving such innovations for our clients in the future.”

Russhabh R Thakkar, Founder and CEO, Frodoh World said, "The power and potential of CTV can only be harnessed and this campaign's success is a testament to this. Personalised ad formats make way for engagement and long-term recall and with this campaign for Lenskart we have been able to deliver ROI beyond expectations. We are certain that this campaign for Starcom and Lenskart is a kickstart to a long-term relationship.”

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