Experiential agency White attempts visual rebranding with new logo and identity

White, an independent brand experience company, announced its visual rebranding and revealed a new logo. The rebranded logo and identity aim to convey a ‘contemporary longevity.’

The agency said in a statement, "With an intent to create memorability with a clean aesthetic and a touch of playfulness, the rebranded logo and identity seek to convey a ‘contemporary longevity’ with a modern yet timeless design, relevant in the long-term. The visual elements of the rebrand reflect the company’s dynamic approach to shaping brand experiences in an ever-changing world."

Speaking on the rebranding, Vishesh Sahni, Founder and CEO, White, said, “We have undertaken this transformative rebrand journey as a conscious, strategic shift. Our impact lies in crafting some of India’s most captivating experiences which we have largely succeeded in, because of our visceral understanding of ‘culture’. Whether it is building cultural narratives for brands, tapping into globally relevant cultural trends, or even creating its own industry-standard culture, our rebrand is intended to encapsulate this approach. In today’s ever-evolving field of brand experiences, it only makes sense for us to set new benchmarks and call ourselves ‘Creators of Culture-first Experiences.’”

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