Continental Coffee teams up with Platinum Outdoor to unveil 3D anamorphic outdoor campaign for Continental Xtra

With a comprehensive Out-of-Home (OOH) campaign, Platinum Outdoor, a unit of Madison World, assisted Continental Coffee gain awareness and consideration for its multi-asset allocation in the coffee category.

With a carefully selected mix of media channels and a thoughtfully planned campaign, Platinum Outdoor successfully captured audiences' attention in three cities, as per the company statement.

This conveyed the message of "Start Strong Stay Strong" from Continental Xtra in outdoor advertising

To highlight its features of chunky granules designed to capture and preserve rich aroma and flavour which ensure a robust and intense coffee experience, Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling, to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

A 3D anamorphic display was installed in Bangalore with sampling activity, as well as using several formats, including Metro wraps, Chennai BQSs, and Hyderabad hoardings for a period of 30 to 45 days. As per the company, using these placements, the campaign reached a broader audience, increasing brand recall and strengthening credibility, significant visibility and impact among consumers.

Raja Chakraborty, CMO, Continental Coffee, said, “At Continental Coffee we believe in Innovation, be it our product or communication. This is an effort in the same direction".

Dipankar Sanyal, CEO, Platinum Outdoor and MRP, said, “The process of strategising and executing Continental Coffee's outdoor campaign on such a grand scale, especially in today's ever-changing outdoor landscape, has been an extremely rewarding experience. Certainly, the campaign has been a tremendous success for the brand”.

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