Breaking free from the shadows of last year’s ‘18-hour workday’ saga involving founder Shantanu Deshpande, Bombay Shaving Company (BSC) is rewriting the narrative with a monthly shopping extravaganza. In a strategic content-to-commerce play, BSC announced the launch of its latest 18-hour flash sale with a campaign featuring Deshpande.
The 18-hour sale event will be a monthly feature on the 18th day of each month, kicking off at 1800 hrs for a duration of 18 hours.
The shopping experience will be hosted on a dedicated Founder-led store featuring specially curated grooming products and personalised recommendations from Deshpande himself.
The flash sale unveils an exclusive collection of BSC's razors, trimmers, and grooming products, coupled with Deshpande’s personalised tips.
Gauri Malhotra, Chief Marketing Officer,Bombay Shaving Company, said, "The concept and campaign were internally conceptualized at Bombay Shaving Company, showcasing our team's versatility and execution capabilities. We aim to deliver fresh and exciting experiences for a new generation of Indian shoppers, known for their experimental and online-first nature."
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