BMW Motorrad and Sociowash have unveiled a new campaign for national safety week - “You Win When You Ride Safe.” This campaign draws inspiration from classic motorcycle racing games that have long fueled the passion of riders globally.
By initiating the campaign with the question, "Which game inspired you to be a rider?" Sociowash has crafted the messaging to make riders reflect upon their journey and embrace safety-first. Three creatives of classic bike games reimagined with BMW bikes and protective gears have been deployed to serve the message that safety is not just a choice; it's a victory on every curve.
The agency has also produced two Instagram reels that warn the riders against replicating the thrill of the game on real roads and underscore the significance of staying within limits. Another reel sets the message of "You win when you ride safe" by showcasing a BMW rider donned in safety gear riding back home safely.
Many marketing and advertising channels have featured the campaign on their social media handles to promote the idea behind it. To promote the campaign in the offline space, OOH Billboards have been deployed to engage with riders on the streets for riders to commit to safe riding practices.
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Pranav Agarwal, Co-founder, Sociowash, said, “Working on this National Road Safety Week campaign with BMW Motorrad has helped us revive our sense of responsibility towards our audience and the industry. With this powerful campaign, together with the brand, we aim to ignite the importance of responsible riding within the community of our riders, and beyond. We believe this integrated approach will also help BMW Motorrad to reach out to a wider audience.”
Abhinandan Gopalsetty, Head – Sales and Marketing BMW Motorrad India, said, “'You Win When You Ride Safe' is not just a campaign; it's our anthem for the road” He added that by blending nostalgia with a message, the brand reminds riders that their choices shape their victories.
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