Big FM's 'BIG Indiagram 3.0' to celebrate Republic Day with virtual jhankis

Big FM Marks 75 Years of Constitution with 'BIG Indiagram 3.0' - an initiative showcasing virtual jhankis of India on Republic Day

This Republic Day, the campaign’s core thought is to use Artificial Intelligence (AI) to connect with the audience and promote the idea of cultural unity. Through this initiative, Big FM invites people nationwide to express their creativity and love for the country using modern technology, highlighting its fast-paced advancements.

BIG Indiagram 3.0 also highlights the significance of #MeraWalaBharat, promoting the idea ‘One India My India’ evoking a primary goal to foster deeper connections with the country’s royal heritage. With its creative concept, users can now upload personal photos on the official website - https://indiagram.bigfmindia.com/ - utilising AI algorithms to dynamically generate collages that seamlessly integrate their images with selected pride points. Users can engage in quizzes and show appreciation for each other's Jhankis by casting votes and providing rankings.

Sunil Kumaran, COO, Big FM, said, “As we connect with audiences nationwide through our distinctive BIG Indiagram 3.0 initiative, we aim to amplify cultural narratives, instilling pride and celebrating the multitude of expressions that collectively make our country incredible. In this digital age, it is important to use technology to bridge traditions with innovations and we stand firm in our commitment to ensuring that the heartbeat of India's diverse heritage resonates strongly for generations to come.”

Big FM will felicitate five winners who have represented different regions and showcased their creative visions as full-scale Jhankis. Winners will be announced at the Northern Command - Indian Army Headquarters in Delhi. Furthermore, an exhibition will also be displayed with montage pictures of all the Jhankis from participants across the country as a token of appreciation.

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