Bhima Jewels unveils 'Made to Celebrate You' TVC with new brand ambassador Sobhita Dhulipala

Bhima Jewels has unveiled 'Made to Celebrate You' TVC with new brand ambassador Sobhita Dhulipala.

The partnership marks an evolution for Bhima Jewels as it continues to make a mark in the world of exquisite jewellery, as per the company statement.

The campaign has been crafted by FCB Ulka.

Abhishek Bindumadhav, Managing Director, Bhima Jewels, said, "In a bold move that challenges conventional norms and firmly positions Bhima Jewels as a continued industry trailblazer with a legacy spanning almost a century, the brand's commitment to redefining perceptions and offering a fresh perspective on Diamond Jewellery significantly contributes to its competitive edge, setting the stage for further market expansions. Recognising the evolving dynamics of the market, this strategic decision aligns seamlessly with our dedication to meeting the dynamic needs of a diverse consumer base, showcasing adaptability as a core strength. Catalyzing innovation and market evolution, Bhima Jewels' foresight in recognizing the potential of Diamond Jewellery plays a pivotal role in cementing its position as a trendsetter in the industry, resonating for years to come."

Damodaran N, President and Head of Office, FCB Ulka, Bengaluru, said, “The primary goal of this campaign was to highlight Bhima's prominence in the domain of diamond jewellery, emphasising its extensive range of products. Our insight was rooted in the notion that diamonds symbolize the celebration of life's achievements. For today's modern women, self-sufficiency is paramount, and they no longer rely on others to commemorate these milestones. Rather, she is fully capable of doing so herself.”

Credits

Agency: FCB Ulka Bangalore

Brand: Bhima Jewels

Chief Executive Officer: Kulvinder Ahluwalia

President and Head of Office, Bengaluru: Damodaran Nair

National Creative Director: Romit Nair

Sr. Vice-President Planning:  Eric Rodrick

Creative Team: Shyam Nair, Guriya Choudhury

Account Management: Prutha Nesargi and Reevan Rego

Strategy team: Tavishi Gutgutia

Brand Team Abhishek Bindumadhav (Managing Director) GopaKumar (Chief Operating Officer), Sreekanth A (Marketing Manager), Arun Lemboy (Marketing Manager)

Production House: Happy Monk

Director: Suraj Wanvari

Executive Producer: Andalib Patel

Music: Subhajit Mukherjee

Lyrics: Trina Mukherjee

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