Asian Paints unveils new brand identity for its 'Beautiful Homes Painting Service' with new campaign

Asian Paints has launched ‘Kaam Hamara, Credit Aapka’ campaign and the new brand identity for Beautiful Homes Painting Service.

Conceptualised by Ogilvy India, the new campaign encapsulates the essence of Beautiful Homes Painting Service. It taps into the consumer sentiment around hassles related to painting. Directed by Hemant Bhandari, the campaign’s video features a playful interaction between a satisfied customer and a skilled supervisor. In this playful interaction, the customer humorously claims credit for the exceptional and on-time work done by Beautiful Homes Painting Service, thus reinforcing the outstanding job done by the brand.

Amit Syngle, MD and CEO, Asian Paints, said, “Asian Paints is committed to provide the best and cutting-edge technological services so as to take the customer experience to next level. We embarked on this journey partnering our network so that they could provide the painting service across the length and breadth of our country. With the dealer as the service provider, the services have now become globally the largest painting service empowering lacs of homeowners to enjoy a professional, hassle-free experience. Our legacy, experience and leadership spanning decades has translated into credibility and trust among consumers in the brand. Now, we move forward to our next phase of disruptive growth with an all-new identity - Beautiful Homes Painting Service.”

He further said, “With the innovative painting solutions and on-time, problem free painting commitment, the brand stands strong as an enabler and a reliable partner in helping customers create beautiful homes seamlessly. The new "Kaam Hamara. Credit Aapka." campaign carries forward this brand philosophy. The campaign is a testament to the brand's dedication to excellence, innovation, and customer satisfaction.”

Prem Narayan, Chief Strategy Officer, Ogilvy India, said, "Asian Paints deeply understands and acknowledges the common challenges faced by homeowners during painting. While everyone loves beautifully painted homes and getting compliments thereafter, the journey to reach there is always full of hard work. Beautiful Homes Painting Service plays the role of a silent trustworthy partner, ensuring desired results without any hassles. Our new campaign humorously showcases how homeowners can effortlessly continue enjoying their lives while the adept Beautiful Homes Painting Service supervisors expertly facilitate their home painting requirements.”

Credits:

Client: Asian Paints

Agency: Ogilvy Mumbai

Ogilvy Creative Team: Sukesh Nayak, Vivek Verma, Srinjayi Sengupta, Akshay Gawde, Chaitali Mane

Ogilvy Account Management Team: VR Rajesh, Amarinder Butalia, Dharal Goshalia, Vishwendra Singh Parmar, Akash Singh

Ogilvy Planning Team: Prem Narayan, Samhita Chaudhuri, Namita Gupta

Production House: Chrome Pictures

Director: Hemant Bhandari

Producers: Abhishek Notani, Aakriti Bhatnagar, Anand Rai

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