Apollo Tyres unveils 'Apol10' OOH campaign featuring Sachin Tendulkar

Apollo Tyres has collaborated with Posterscope India to launch its latest campaign, 'Apol10'.

The campaign features cricketer and brand ambassador, Sachin Tendulkar.

Conceptualised and executed by Posterscope, the Out-of-Home (OOH) specialist agency from dentsu India, the campaign displayed compelling visuals on traditional OOH formats and destination media at airports.  These distinctive features are exclusively showcased at airports.

“The ‘Apol10’ campaign is currently active in 24 markets. While the traditional OOH is making an impact in the city, airport installations across 9 cities is what makes the campaign glow. The strategic use of outdoor media and Sachin Tendulkar's association significantly fortify the brand's recall, establishing a robust and enduring connection with consumers,” as per the company statement.

Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres, said, “The Apol10 campaign reinforces the message of celebrating Sachin’s legendary performance, and his passion for motorsports, which comes alive with Apollo’s tyres. This campaign is part of a 360-degree integrated strategy that included Sachin and his passion, through audio-visuals, online engagement with fans, and more.”

Imtiyaz Vilatra, Managing Director, Posterscope India, said, “The campaign is a testament to our long-term relationship with Apollo Tyres. Rooted in trust and freedom, the iconic campaign provides unwavering support to push boundaries. It seamlessly integrates tradition and innovation, making a lasting impact on the audience.”

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