Advertisers will now be able to target 'Premium Subscribers' specifically for ad campaigns on X

A year after announcing its plan to showcase ‘half-the-ads’ to the paid subscribers of X Premium (formerly Twitter Blue), X has launched a new toggle feature which allows advertisers to target ‘Premium Subscribers’ specifically for ad campaigns.

Nate Esparza, Technical Operations Manager and Ads Product, X, took to X to make the announcement.

Advertisers can now target premium subscribers when setting up their campaigns pic.twitter.com/OlNooYoUeY

— Nate Esparza (@Nate_Esparza) January 6, 2024

According to the post, the advertisers will now have the option to target ‘Premium subscribers’ upon check marking the box in the ad creation window whilst including custom audiences and the look-alikes for targeted ad campaigns on X.

That being said, currently, less than 1% of X users across the globe have signed up for X Premium.

Some time back, the owner of the microblogging platform which now aims to become an Everything App, had also begun pitching the platform to not just advertisers but also to creators.

As for advertisers who had halted or pulled out of advertising on X until late November of 2023, Musk had said, “Don’t advertise” and “Go F*ck yourself” calling out Walt Disney’s CEO Bob Iger in an on-stage interview at The New York Times DealBook Summit.

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