The fashion brand Zara is facing criticism following the launch of its recent ad campaign 'The Jacket.' The campaign features a model posing alongside mannequins covered in white cloth and plastic.
The striking resemblance between the campaign's visuals and the Gaza genocide has sparked public outrage and raised concerns about insensitivity.
The Jacket is part of the brand's Atelier series, which is "a limited edition collection.
Since the campaign launch, social media users have been expressing their dissatisfaction with the brand.
how disgusting the world we live in,
how disgusting humans are when there is no humanity. #BoycottZara pic.twitter.com/u4F10hF5No— نور 🇵🇸 (@noor_a25) December 9, 2023
cheap quality, disgusting campaign BOYCOTT it's the answer
— Amjed Chelaifa 🦇🔊 (@AmjedChelaifa) December 9, 2023
#Zara, shame on you, what a cruel, repugnant organization you are. How could you mock the innocent murdered loved ones of others? This is sickening, and people from all over the world buy clothing from you. I hope this is shared as much as possible, and that you will experience… pic.twitter.com/kMmucljiBD
— Pepesrana (@Pepesrana) December 10, 2023
Despite the public outcry, Zara has remained silent and has not issued any response or statement addressing the controversy. Nevertheless, certain pictures associated with the campaign have been removed from their website and social media platforms.