Troo Good appoints Wunderman Thompson as its advertising agency

Troo Good has announced the selection of Wunderman Thompson as its advertising agency, solidifying a multi-year, multi-crore collaboration.

The partnership positions Wunderman Thompson to spearhead comprehensive advertising campaigns and promotional initiatives for Troo Good, strategically conveying the brand's ethos to its target audience while fortifying and perpetuating the brand's market standing.

Under the terms of this mandate, Wunderman Thompson assumes responsibility for crafting advertising and digital communications strategies for Troo Good across various social media platforms too.

The agency's integral role encompasses the development of communication and creative frameworks, ensuring the brand's messaging is articulate and resonant with consumers. Wunderman Thompson is set to orchestrate Troo Good's inaugural mass media campaign, spotlighting the brand's distinctive attributes, centered on taste, nutrition, and affordability.

Raju Bhupathi, Founder and CEO, Troo Good, said, “Troo Good has seen exponential growth since inception. We are making heavy investments in brand building and retail to further expand on that momentum and are exploring the utilisation of all possible channels to highlight the benefits of millet-based snacks to consumers and make them aware of our affordable and healthy offerings. As a means of achieving this, we have assigned our advertising mandate to one of the top agencies in the country, Wunderman Thompson, after a detailed shortlisting process. We see a strategic fit and a professional alignment in this association that will help us accomplish our marketing goals."

Vijay Jacob Parakkal, Managing Partner, Wunderman Thompson, said, “We are delighted to partner with the new exciting millet brand Troo Good. Our strategy weaves affordability and nutritional excellence into Troo Good's brand story. By amplifying the brand's unique selling proposition, we are poised to deliver a compelling narrative that not only captures attention but also reinforces Troo Good's market distinction.”

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