Tic Tac's new campaign with Ranveer Singh adds vibrancy and fun to flavour discovery

Tic Tac, the confectionery brand of Ferrero India, has launched its latest digital campaign, #FindYourMatch, to promote the awareness of its Minty and Fruity range of flavours, by matching consumer’s persona and favourite music vibes with the distinct Tic Tac flavours.

A series of digital films, featuring Ranveer Singh in various avatars, takes viewers on a fun ride, demonstrating how every personality has its own flavor match in the Tic Tac universe.

The film culminates with Singh urging everyone to refresh their inner vibes with Tic Tac.

To make this experience more enjoyable, Tic Tac has collaborated with Spotify, to further build on music and rattle the DNA of the Brand. The newly launched microsite, Tic Tac Find Your Match offers users to participate in a wide range of music vibes to choose from. Once the vibe is selected, the microsite reveals the corresponding Tic Tac flavour, using AI algorithm, that perfectly aligns with consumer’s unique personality and crafts a personalised Spotify playlist for each participant.

There are four distinct music vibes and flavours to choose from and the combinations include Romantic Vibes – Tic Tac Strawberry, Fun Party Vibes – Tic Tac Orange, Adventure Vibes – Tic Tac Spearmint, and Cool Vibes – Tic Tac Mint.

Tic Tac has introduced a contest where participants have the opportunity to win a Spotify 3 months premium subscription, by sharing their story card on Instagram stories, tagging @TicTacIndia, and using the hashtag #TicTacFindYourMatch. (T&C apply).

Zoher Kapuswala, Marketing Head, Pills and Gums, Ferrero India, said, “Tic Tac, being a youthful brand, always looks at innovative ways to engage with its audience. The #FindYourMatch campaign not only brings together the dynamic personality of Ranveer Singh, but also integrates the power of music through our collaboration with Spotify. We are confident that this campaign will playfully celebrate the delightful Tic Tac Flavors with each personality type, amongst our consumers. This innovative concept adds an element of fun and excitement, providing an opportunity for our audience to interact with the brand in a meaningful way."

Mint Flavour :

Orange Flavour:

Spearmint Flavour:

Strawberry Flavour:

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