Shalimar Paints unveils 'Upgrade Kiya Kya' campaign

Shalimar Paints has launched its new campaign, "Upgrade Kiya Kya". 

The initiative embodies the vision of transformation, encouraging its stakeholders, including dealers, partners, and end consumers, to upgrade with Shalimar’s new innovative product line and upgrade their lifestyle with paints that are backed by superior technology and R&D.

The campaign introduces an array of products, including Hero Super Premium 5 in 1 Interior Emulsion, CareWood Woodcoatings – Melamine & 1K PU, Magic brushes and rollers range, and Superlac Enamel – PU SATIN. 

With exceptional features like Zero VOC, active stain guard technology, anti-viral defense, true tone technology, and best-in-class washability, Hero 5in1 stands as the latest market addition, offering unmatched product quality, features and performance at an affordable price. The product is certified with highest anti-viral defense and viral reduction with non-cytotoxic properties.

Kuldip Raina, Director-Sales and Marketing, Shalimar Paints, said “In today’s fast-paced world, the fervor for upgrades extends beyond material possessions. Whether it’s the latest gadgets, self-improvement endeavours, or personal growth, the pursuit of upgrades has become a symbol of progress in our consumer’s lives; but often, they forget to upgrade their homes and specifically home painting. With our thought-provoking initiative “Upgrade Kiya Kya”, we challenge the mindset of our consumers to upgrade their homes with HERO 5 in 1 paint that delivers an exceptional product quality and features at an unbelievable price. It is an ultimate choice for discerning homeowners looking for a feature loaded product in budget friendly prices. All the products are based on consumer research taking care of their unsaid needs.”

He further added, “Shalimar Paints is on a transformational journey that is driven by cutting-edge quality offerings, investment in the brand, R&D and infrastructure. This journey marks the pinnacle of our commitment to excellence, encompassing a transformation in our approach and vision for the future. Going forward all our endeavours will focus on not only helping our consumers but also our channel partners & influencers to upgrade with Shalimar”.

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