Rapido unveils '5 Nahi Toh 50' guarantee auto campaign

Rapido, an app-based commute service, has launched its ‘5 Nahi Toh 50’ campaign.

The campaign promises users confirmed auto allocation in 5 minutes of search time and in case of any delay, the company will offer 50 Rapido coins as a reward.

The "5 Nahi Toh 50" concept embodies Rapido's commitment to addressing the frustration of commuters, particularly females, who often struggle to find autos promptly. The ad campaign, featuring lead female protagonists, introduces Rapido Auto as the ultimate solution in a series of three ads connected with a jingle.

The films are released in five languages, including Kannada, English, Hindi, Tamil, and Marathi.

Rapido's "5 Nahi Toh 50" guarantee ensuring users reach their destinations comfortably while enjoying the added benefit of Rapido Coins in their wallets.

Pavan Guntupalli, Co-founder, Rapido, said, "At Rapido, we constantly strive to enhance the commuting experience for our customers. By introducing the '5 Nahi Toh 50' guarantee, we aim to address the common frustration of commuters waiting for an auto, revolutionising people's commute and providing a unique and rewarding experience. The move will also ensure a safer commute for women passengers who will not get stuck searching and negotiating with other autos."