Rajan Bhalla, who has over three decades of diverse industry experience, has launched Fresh Talent Films - a platform aimed at providing aspiring actors with opportunities to establish themselves in the entertainment sector.
Bhalla is a seasoned professional with 30 years of experience in General Management, Sales and Marketing and Brand Management across various industries. Earlier, he was associated with organisations such as HT Media, PepsiCo, Contract Advertising and Whirlpool. Later, he launched his start-up 'BrandsAbility'.
Fresh Talent Films is a platform dedicated to unlocking the talent of aspiring young actors and writers in India. Bhalla was inspired to create this platform to provide opportunities for actors and writers who face significant challenges in achieving their breakthroughs in the industry.
According to the company, what sets Fresh Talent Films apart is its focus on crafting short films, ranging from 5 to 20 minutes, designed to capture the essence of an actor's performance, a writer’s script and captivate viewers' attention.
“We provide invaluable on-set experience, access to the target audience, and the attention of casting agencies,” the company said.
Fresh Talent Films offers a range of services to aspiring actors and writers, including Crafting captivating short films, comprehensive filmmaking services, covering everything from pre-production to the final polished product and opportunities for digital release on suitable platforms to ensure films reach the right audience.
The company clarified, “Fresh Talent Films is not an acting school or a casting agency. Its primary focus is to craft a customised film that authentically captures an aspiring actor or writer’s unique talent, providing a platform to showcase their abilities in the most compelling way possible.”
The leadership and advisory team includes Bhalla; Sainsh Bhalla, Co-Founder and actor; Soumitra Karnik, Creative Advisor; Sharada Kolluru, Creative Advisor and author; Siddharth Dhyalchand, Creative Advisor; Kartik Kalla, Advisor with 18+ years of experience in advertising and creative direction.
“Our vision is to become the go-to platform for aspiring talent to showcase their abilities in the most captivating and compelling manner imaginable. We are dedicated to showcasing their talent in the digital and OTT world and continue to create professionally directed and short films that serve as crucial stepping stones for their future endeavours,” the company said.