PNB Housing Finance has unveiled its latest brand campaign, ‘Kuch apna karo, apne hisaab se jiyo’, which celebrates the essence of owning a home and enjoying the freedom of choice associated with it. The campaign suggests perceiving home loan instalments as an investment towards a brighter future, to nurture one’s dreams and passions.
The campaign video features a young, modern couple exploring the idea of buying a new home so that the wife can unlock their entrepreneurial aspirations, thereby embarking on a journey towards a brighter future.
Girish Kousgi, MD and CEO, PNB Housing Finance, said, “Owning a home represents new-found freedom and seeks to motivate individuals to take charge of their passion without experiencing the burden of financial liabilities in life. Millennials and young adults are more cognizant of becoming home-owners early in life and unleashing their true potential. Our new brand campaign encourages them to enjoy this fulfilling journey and perceive it as an investment for a better tomorrow. PNB Housing Finance recognises the profound significance of home ownership and aims to fulfil this dream for millions of individuals across the country.”
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